Why “Digital” Marketing Strategy
The emergence of the Internet has opened up unparalleled opportunities for dynamic businesses to reach new customers. However, just like the conventional “physical” world of business it requires the correct strategy, investment & deployment.
Online advertising spending in Europe reached 14.7€ billion in 2009.2009 AdEx report, Interactive Advertising Bureau
Businesses often tend to view their website as a necessary expense and treat it as a brochure or business card. Smarter businesses view it as an area that must show competitive Return on Investment by driving targeted traffic to it and thus generating sales. Being a smart business means allying with a smart partner that will help you plan dedicated, well coordinated Digital Marketing efforts even before the actual design of a website.
We can help you succeed in the Online marketplace by developing comprehensive and integrated marketing strategies that blend tested marketing initiatives such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Social Media presence (Facebook, Twitter) with other innovative Web platforms and technologies in order to achieve impressive results and ROI. The right mix of strategies and tactics is custom tailored to your needs, goals and target group and will be constantly monitored and optimised.