Search Engine Optimization (SEO) is the process of improving the visibility of a website or web-page in search engines for specific keywords. This concerns the “organic” search results and not the advertisements that you always see on the top and sides of a results page. In an ideal situation, when someone searches for one of the desirable keywords that you wish to lead to your website, you will rank first on the Results page.
Why should I invest in SEO?
Search Engine Optimisation makes sure that your website will see a huge increase of highly targeted visitors that didn’t just randomly stumble upon your website but went to it through searching.
95% percent of all non-branded natural search traffic comes from page one of the Search Engine Results PageiCrossing, Feb 2010