PPC (Pay Per Click)
PPC is a form of Internet Marketing involving advertisements that appear in search engine result pages as well as their affiliates. These advertisements are directly linked to the keywords the user searched for and they are therefore precisely targeted to your market. The advertising model is called Pay per Click (PPC) since you would only pay each time a user clicks on your ad and not every time the advertisement is displayed. Those search engine marketing tactics allow brands to generate quick revenue, target specific consumers, and maximize ROI on an ongoing basis.
The Pay per Click tactic is the easiest way to make sure that you appear on the first page of Search Results. It must be noted though that less users are bound to click on your advertisement compared to your “organic” listing that SEO deals with. Nonetheless, a PPC campaign is very flexible and highly configurable. You can decide when the advertisement goes live and when to stop it, we can specify the exact budget available, what the ad will look like, in which geographic location should it be shown, what keywords you want it associated with and finally you can accurately track how effective it is and instantly modify it.