Web Analytics consists of the measurement, collection, analysis and reporting of Internet data for the purpose of understanding and optimizing web usage. It is a tool for both giving feedback on a website’s performance as well as for business and market research. Proper analysis of the data collected can reveal problems with an under-performing website and point to solutions such as optimising the landing page or changing the website architecture.
Is it important to have Web Analytics?
Web Analytics is an essential tool for measuring the success of your online business. The comprehensive data that it provides gives valuable insights about site visitors: who they are, where they came from, and how they interact with your content. We utilize enterprise-level analytics programs to continuously measure and monitor data. We use this data to provide specific, Return on Investment driven, recommendations that will ensure your site continues to deliver optimal performance.